'For your baby' wins NPPA Award

2020 has been full of ups and downs, but we’re ending this week on a high. Our ‘For your baby’ has taken home silver in the National Parenting Product Awards! 

The National Parenting Product Awards (or NPPAs) are based in Ireland and were founded by Zahra Media Group and their research partner Kantar Millward Brown. All products entered go through a rigorous testing process conducted by experts and parents of under-3s. However, this year, because of COVID-19, no in-person testing was able take place. But that didn’t stop the awards going ahead with full force!

Instead, all testing was completed online and was based on judges’ opinions of, and experiences with, the products entered. With almost 50 categories and a huge array of different products being entered, these awards encompass every single aspect of baby care, including health, toys, and hygiene. 

To win one of these awards is a prestigious accolade – they are nationally recognised as a mark of excellence, tried, tested and trusted by parents and professionals. That’s why we are absolutely thrilled to win silver in the ‘Preferred Essential Support For Baby Digestion’ category. 

‘For your baby’ is our first-ever liquid drops supplement. You fed back to us that the powder format of ‘For babies & children’ wasn’t working for everyone, and it’s so important to us that our range is accessible to all. With that in mind, this supplement is vegan, gluten free and completely natural. The live cultures strain it contains, Bifidobacterium breve M-16V^®, has also been researched in thousands of infants and young children. 

We only launched ‘For your baby’ in March, so to have already won an award is just wonderful. Everything we do is to help provide you with the best live cultures, and it means a lot for our work to be recognised in the form of an award.

Thank you to everyone who supports us – we hope our supplements can continue to make your lives a little easier during this uncertain time. 

Find out more about our award-winning range: 

Optibac Awards

'For babies & children' Wins National Parenting Product Award!

Best Kids' Supplement 2019? Our 'For babies & children'!